Tuesday, September 7, 2010

The Wilderness Downtown

Check out The Arcade Fire's Interactive music video of The Wilderness Downtown. It's best seen with Google Chrome.


I've seen a couple interactive music videos now and this is one of the heaviest uses of original tech. I love the idea and the execution of this video. It brings in images from Google Maps and Street view to the video. The basic premise is that the user enters in their childhood home. These images naturally bring in a wave of nostalgia with the song playing in the background like a soundtrack to your own movie.

The song itself is tame compared to other Arcade Fire songs, but is still wonderful. The production is spot on. The rhythmic piano stomps throughout make this an excellent exercise tune. It feels therapeutic.

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